Buy Fresh Buy Local
Growers, retailers, and food buyers from household to institutional customers in our region continue to push for more education about local foods and how to access them. We intend to publish a regional local foods guide which would feature growers along with educational content about purchasing local foods, including the geographies of West Central and Southwest MN. We would like this guide to assist more customers to purchase local foods from our region. This project will be successful if 100 growers pay for inclusion and all 10,000 copies are distributed throughout the region. We have used a web survey in the past to gauge satisfaction with the guide and its utility in spurring sales. We intend to do so again to make sure the guide is being used and distributed.
- University of Minnesota Morris - Sandy Olson-Loy has pledged $200 to share in the annual cost of Buy Fresh Buy Local licensing to FoodRoutes. Previously UMM was also a guide sponsor.
- Land Stewardship Project - Terry VanderPol has pledged $100 to share in the annual cost of Buy Fresh Buy Local licensing to FoodRoutes. Terry VP and Rebecca Terk will also assist in recruiting producers to join BFBL chapter and the guide.
- Borgandale and associates, contractor, will do guide layout, graphic design, and make printing arrangements.
- Ryan Pesch, Extension Educator, will oversee project, produce guide maps, troubleshoot localfoods.umn.edu profiles, and sell ads to support the guide's production (as Lida Farm, not as Extension Educator)
- Naomi Wente, UMM Student, will administer membership drive and compilation of applications / member information for guide.
- Local Foods Work Group members will assist in member recruitment and help provide direction for guide look and function as well as assist with distribution.
This project will affect producers in our region of the state the most as well as larger food buyers. We expect to engage both of these groups directly through recruitment since they will be paying to appear in the guide. Those who chose to join the campaign and join the guide will pay $25, which will also decrease the funding necessary to produce the guide and move it towards financial sustainability. We have already engaged existing BFBL members and those in the SW Local Foods Guide through an online survey. We asked about their operation, marketing channels, and ideas for promoting local foods in the region. Surprisingly the printed local foods guide ranked second highest (after our free local foods directory online) of all proposed marketing ideas. The interest is clearly there to continue with another iteration of the local foods guide even through this will be the 5th edition.
- SWP Board Funding Investment-$1,500
- Matching Funds: (Estimated Revenue) $5,800