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RSDP Happenings - Focus on Talent Attraction

July 2015

By Chet Bodin, Central RSDP board member

Chet Bodin

Chet Bodin, outside and at home in Northwest Minnesota.

As little as two years ago, I couldn't tell you much about northwestern Minnesota. The Brainerd Lakes area was the farthest I'd traveled, and people are quick to remind you there it's only half way up the state. I'd heard passing mention of the Red River Valley, the Red Lake Nation and We Fest in Detroit Lakes ... but not much else. My imagination filled the gaps with flyover shots of endless pines and firs, lakes and villages. The last thing I expected was a bustling, diverse economic landscape driven by robust industry and numerous colleges.

What I did know was my friend and colleague Kelly Asche had been working at the Center for Small Towns in Morris for a couple years, and I was intrigued by the draw to rural communities. Raised in Red Wing, just like so many others, I left my hometown for a post-secondary education and new experiences. After 15 years of life in the metro and two post-secondary degrees, how would rural Minnesota appear to me?

After a year living in Nisswa, MN and traveling throughout northwestern Minnesota as a representative of the Department of Employment and Economic Development, the answer is an overwhelming yes. In fact, having bought into the myth that there's only one side of the urban-rural divide for young, educated persons to be, a part of me feels robbed that I didn't get here sooner. The summers are spectacular, the music is abundant and the people are passionate yet relatively care-free - and after living through the polar vortex of 2014, no amount of winter terror worries me anymore. So why don't more people like me choose to live here?

That's one of the questions being asked by Greater Minnesota Rising (GMR), a research project supported by The Mary J. Page Community-University Fund, which is advised by RSDP, and the Initiative Foundations. The project, mentioned by RSDP's Kathy Draeger in last month's quarterly newsletter, seeks to find out why people move here, why they don't, and what strategies might facilitate migration as the state and nation faces its most challenging labor shortage since World War II. An initiative of Minnesota Rising, a network of emerging leaders across the state focused on the future of Minnesota, Greater Minnesota Rising was developed on the heels of Ben Winchester's landmark "Brain Gain" migration research. His findings showed most of rural Minnesota actually experienced an influx of people and talent ages 30-49 from 1990-2000 and 2000-2010. Winchester goes on to exclaim "Imagine if we actually helped people move here!"

Northwest Minnesota may be the state's best kept secret, but, to quote a Northeast Minnesota native, the times they are a changin'. The 26 county region will need to fill almost 60,000 replacement openings by 2022 to maintain its current workforce, without which local industry will struggle to produce as much and compete on the world stage. Greater Minnesota Rising is on a mission to figure out how professional networks and emerging leaders in the northwest can be activated in response to the challenge. With the addition of support from the Mary J. Page Fund and Central RSDP, GMR was able to hire Brooke McManigal, a graduate student researcher, via the Community Assistantship Program. Brooke will join Minnesota Rising volunteers and GMR Research Lead David Milavetz from Raising The Bar LLC on the project.

Employment Projections

In three phases this summer, Greater Minnesota Rising is talking with emerging leader groups, junior chambers, and other community organizations to explore three basic questions:

The aim is to develop recommendations for ways individuals, organizations, and regional groups can be intentional resources in the critical workforce development issue. Unlike corporate recruitment or other strategies based solely on work opportunities, GMR engages rural emerging leaders in an effort to reach their counterparts elsewhere, millennial to millennial. I like happy hours as much as the next grad student, but the passion and energy of these networks is so attractive and contagious it needs to be shared. With their extensive regional knowledge and experience, we hope that passion can be channeled to illuminate those imaginative black holes that city folk conjure up when thinking about northwestern Minnesota. What's it like to work in healthcare in northwest Minnesota? I don't know, but there are a lot of people that do - employing over 36,000 people it's the largest employing industry here (Department of Employment and Economic Development) with wages that often exceed the state average. GMR aims to find ways to share rich knowledge like this with those who have even a slight inclination (a dream, if you will) of living in vacation-land year-round. The future of the state's economy will be driven by the job seeker - here's to empowering each and every one to finding a sustainable place to work and live. Don't be fooled - there's far more than one (or twin) option(s).

A version of this piece appeared on the Center for Small Town's blog. For more information on Greater Minnesota Rising, see our news release.

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