Power of Produce (PoP) Club
The Power of Produce (PoP) Club is a farmers markets incentive program for children offered at farmers markets throughout the nation. Each week, children ages 4 to 12 receive a $2 token to spend on fresh fruits and vegetables.
The intent of the PoP Club is to engage children at farmers markets and empower them to make healthful food choices. It also aims to increase family participation at farmers markets, increase vendor revenue, and build healthier communities.
PoP Club Toolkit
The PoP Club Toolkit provides farmers markets and/or partnering organizations with the guidance, resources, and templates needed to successfully implement the PoP Club program.
You can access the PoP Club Toolkit for free! We just ask that you complete a quick registration form to tell us more about yourself. Upon completion, you will receive an email with a link to the PoP Club Toolkit materials.
About the PoP Club Toolkit
The PoP Club Toolkit was created in collaboration with the University of Minnesota Extension Family Development, Youth Development, and Master Gardeners, as well as the Minnesota Farmers Market Association.
Development of the toolkit was supported through a University of Minnesota Issue Area Grant.
A child purchases produce with her $2 PoP Club token at the Maple Grove Farmers Market in Maple Grove, MN.
PoP Club Funding
Through an Extension Issue Area Grant, funding to start PoP Clubs at Minnesota farmers markets was available for the 2017 market season. The following ten Minnesota farmers markets were awarded this funding:
- Chisago City Farmers Market
- Ely Farmers Market
- Hibbing Farmers Market
- Lake City Market by the Lake
- Lincoln Park Farmers Market (Duluth)
- CentraCare Health-Long Prairie Farmers Market
- Virginia Market Square
- Wabasha Farmers Market
- Wadena Farmers Market
- West Side Farmers Market (St. Paul)
PoP Club funding will be available for a new set of Minnesota farmers markets during the 2018 market season. The application will open during fall 2017. Only Minnesota farmers markets are eligible to apply for this funding.
If you have any questions about the PoP Club Toolkit or grants, please contact Jessica Norman, Extension educator, at email@example.com.
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