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Extension > Template documentation > Writing style

Writing style

Refer to the Extension writing style guide on the employee intranet. For items not addressed there, default to the Associated Press Stylebook. Extension's dictionary of choice is Merriam-Webster's.

See also: checklist for page builders and web editors

Web-specific styles

Use sentence case, even for pages titles, headers, and breadcrumbs.

Sentence case = Health of dairy cows = yes
Title case = Health of Dairy Cows = no

Non-HTML links include size and file type in parentheses.

Example: Dairy industry analysis (1 MB PDF)

  • Use MB for megabytes and K for kilobytes.

Page titles (text within title tag) should be formatted as follows: Title of page : Program/area : University of Minnesota Extension

Example: Health of dairy cows : Dairy Extension : University of Minnesota Extension


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