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Extension > Regional Sustainable Development Partnerships > Southwest > Pride of the Prairie Regional Food System Initiative-- Overview

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Pride of the Prairie Regional Food System Initiative-- Overview


In 2001, the WCP partnered with others launching this initiative to develop a local food system that will help protect the environment, reduce energy consumption and circulate dollars in the community. Over the past nine years, Pride of the Prairie has engaged retailers and institutions such as the University of Minnesota Morris and their food service provider, Sodexo, to purchase food directly from farmers. Other highlights include educational events featuring local foods, local foods directories and newspaper stories, increased awareness prompting churches and other organizations using local foods in their events, fact sheets for retailers on buying local foods, farmer coordinating direct market sells to institutions, as well as consumer and producer surveys. In 2005, the WCP took on the "convener" role of the partners to connect and help direct the work. In 2007, a Buy Fresh Buy Local campaign was launched to increase awareness of the successes and opportunities in this local foods movement. In 2008, a Buy Fresh Buy Local Farmers Market education and campaign was developed to help existing markets improve their market and to apply the Buy Fresh Buy Local marketing campaign.


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