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Extension > Regional Sustainable Development Partnerships > Southwest > Buy Fresh Buy Local

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Buy Fresh Buy Local

Purpose

Growers, retailers, and food buyers from household to institutional customers in our region continue to push for more education about local foods and how to access them. We intend to publish a regional local foods guide which would feature growers along with educational content about purchasing local foods, including the geographies of West Central and Southwest MN. We would like this guide to assist more customers to purchase local foods from our region. This project will be successful if 100 growers pay for inclusion and all 10,000 copies are distributed throughout the region. We have used a web survey in the past to gauge satisfaction with the guide and its utility in spurring sales. We intend to do so again to make sure the guide is being used and distributed.

Partners

Activities

This project will affect producers in our region of the state the most as well as larger food buyers. We expect to engage both of these groups directly through recruitment since they will be paying to appear in the guide. Those who chose to join the campaign and join the guide will pay $25, which will also decrease the funding necessary to produce the guide and move it towards financial sustainability. We have already engaged existing BFBL members and those in the SW Local Foods Guide through an online survey. We asked about their operation, marketing channels, and ideas for promoting local foods in the region. Surprisingly the printed local foods guide ranked second highest (after our free local foods directory online) of all proposed marketing ideas. The interest is clearly there to continue with another iteration of the local foods guide even through this will be the 5th edition.

Funding

Last updated 11-1-2008
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