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Extension > Regional Sustainable Development Partnerships > Southeast > Lake Pepin Legacy Alliance Outreach Video

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Lake Pepin Legacy Alliance Outreach Video

Purpose

Lake Pepin is the widest naturally occurring part of the Mississippi River and receives nearly 1 million tons of sediment each year, primarily from the Minnesota River. Sedimentation rates are 10 times higher than they were 150 years ago, and by the end of the century the entire upper end of Lake Pepin will be filled if no restorative efforts occur. To develop broad public support required to pursue large-scale habitat and water quality restoration projects, a first step is to develop awareness around an issue largely removed from the public eye – the rapid changes resulting from sedimentation primarily occurring under the surface of the water.

Partners

Activities

The Lake Pepin Legacy Alliance approached SE RSDP for support in creating an outreach video. SE RSDP pulled in Mark Pedelty, Professor of Communication Studies and an affiliate Professor of Anthropology, as well as a Fellow with the Institute on the Environment. His research, teaching, and outreach deal with music and sound as environmental communication. Dr. Pedelty shepherded many resources for this project that are valued well beyond SE RSDP's funding, including the talents of Atomic K Studios of Minneapolis who in turn were granted rights from Big John Games to use and manipulate animation created for Bass Pro's "The Strike" game. Dr. Pedelty also wrote and performed the theme song with other artists who donated their time and talents.

SE RSDP also funded a contract with Queenan Productions to help LPLA with outreach for and about the video, as well as to elevate awareness and action around protection and restoration of Lake Pepin in the surrounding communities. One highlight of Anne Queenan’s work was engaging local artists, who were invited to participate in a boat tour with area scientists and naturalists to learn more about the endangered flora, fauna and habitats of Lake Pepin.

Outcomes

The educational music video produced ("We Live in the Lake”) helps to make people aware of the destructive sedimentation of Lake Pepin and encourages membership in LPLA to support restoration projects.

In 2017, the video was selected for the Miami Fest/Best Shorts Worldwide Festival, the Cinema Verde Film Festival, the Benica Film Festival, the Wildlife Conservation Film Festival, semi-finalist for the Green Earth Festival and won the Music Video Competition of the Seven Summits Awards at the Mountain Film Festival.

Learn more about the story behind this project in a 2016 RSDP Happenings newsletter.

What can you do? As the song says, Join the LPLA Crew!

Funding

SE RSDP FY2016: $31,193.10
SE RSDP FY2017: $2,547

Leveraged Resources

Pro-bono and in-kind creative and staffing services of:

Project Start Date: 11-23-15
Project End Date: 6-30-17

 

Last updated 3-13-2017

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