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Extension > Regional Sustainable Development Partnerships > Northeast > Visitor Profile of the Itasca County Area

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Visitor Profile of the Itasca County Area

Purpose

To get current Itasca County are tourism data for better marketing.

Partners

UM Northeast Regional Sustainable Development Partnership, University of Minnesota Extension, UM Tourism Center, Itasca County, Visit Grand Rapids.

Activities

Conduct a four-season intercept study to gain a comprehensive understanding of the characteristics and spending patterns of visitors to the Grand Rapids destination areas and neighboring communities. The approach is to use a 2-page questionnaire to obtain information from visitors at key locations in the area over a 12 months period.

Outcomes

This study will provide updated data, which will be used to develop a strategic plan for tourism in the area.

Funding

$5,000

Leveraged resources

$54,000

Last updated 12-18-2014
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