Skip to Main navigation Skip to Left navigation Skip to Main content Skip to Footer

University of Minnesota Extension
www.extension.umn.edu
612-624-1222

Extension > Regional Sustainable Development Partnerships > Central > Central Minnesota Farmers' Markets

Print Icon Email Icon Share Icon

Central Minnesota Farmers' Markets

Purpose

Foster development of farmers' markets throughout the Central Region as a way to promote healthy eating and local farm economy to:

Partners

University Extension led educational workshops in farmers' markets including licensing, health and safety issues, insurance requirements; marketing and promotion; attracting producers and retaining customers; market evaluation. University of Minnesota Extension educator developed manual for starting and sustaining a farmers' market.

Activities

Working with community leaders and local producers, the project developed a leadership team for each community market. These representatives developed a plan for starting and maintaining their markets, including proposals for signage, advertising and promotion. In addition, a regional promotional piece was developed promoting Central Regional farmers' markets and other activities and events within communities. Advertising in the Initiative Foundation quarterly magazine fostered development of markets and sustainability of the markets.  The project sponsored workshops twice each year in several locations throughout the region, including the following topics: customer service; licensing, health and safety and insurance requirements; evaluating the success of your market; advertising and promoting your market.

Outcomes

Over the three year project period, the number of farmers' markets grew significantly, from markets in 4 communities in 2003, 10 communities in 2004, 20 communities in 2005 and 24 communities in 2006.  Based on survey results, producers have indicated a substantial increase in summer income due to the markets and some have stated it is what has kept them in the farming business.  Educational workshops were attended by producers, and community leaders who are establishing new markets.

Funding

$25,375 from the CRSDP

Leveraged resources

Cooperating Farmers (in-kind time) $7,400.00
Initiative Foundation $4,500.00
University of Minnesota Extension (in-kind time) $10,000.00

Last updated 8-8-2006
  • © Regents of the University of Minnesota. All rights reserved.
  • The University of Minnesota is an equal opportunity educator and employer. Privacy