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Extension > Regional Sustainable Development Partnerships > Central > Aquatic Invasive Species Awareness & Prevention Video Series

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Aquatic Invasive Species Awareness & Prevention Video Series

Purpose

Produce a series of 11 public service announcements addressing aquatic invasive species affecting Minnesota waters (flowering rush, zebra mussels, Eurasian watermilfoil, and spiny waterflea), giving people instruction on how to stop their spread.

Partners

Activities

Videos were shot in Detroit Lakes and Minneapolis. Also used photos of spiny waterfleas that were contributed by collaborators. Master DVD copies were given to each funder and collaborator. The video series was promoted through collaborator networks and the DNR.

Outcomes

Eleven public service announcements were produced and posted for download on the Natural Innovations website at www.naturalinnovations.org. The website was created in a way that videos could be downloaded in multiple formats for all levels of quality from quick YouTube viewing to high-definition suitable for television broadcast. Instructions on how to download using a PC and Mac were included on the website. The videos were promoted in multiple publications, presented and shown to groups, promoted on the Natural Innovations website and aired to thousands of people.

We projected 100,000 exposures and are still having viewers download the videos from our website. The DNR paid for spots to air across the state including WCCO out of the Twin Cities metro area, KBJR TV out of Duluth (generates estimated 15,000 estimated viewer impressions per showing and aired estimated 10 times in June), Alexandria area, LaCrosse (western Wisconsin, SE Minnesota, northern Iowa) area, and may add Rochester early fall. The estimated reach for these spots showing at popular viewing times including right after the nightly news program reached thousands of viewers across the state throughout the summer.

The From Shore to Shore newsletter went out to 1,600 households. The newsletter contained a prominent article about the video series and information on where to view and download the videos to share.

Funding

$10,000

Leveraged resources

Website Link

Watch these 11 videos at Natural Innovations.

Last updated 7-19-2012
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