SAMPLE REPORT: Retail Trade Analysis Report

Sampletown & Sumner County, Minnesota

Table of Contents (PDFs)

Intro and Definitions of Terms - Cover + 1-4
Definitions of the terms used in the report and a couple of cautions about interpreting the data.

Retail Trade Overview - 5-12
The recent history of retail sales in the community and trend lines of different merchandise categories.

Merchandise Category Pull Factors - 13-17
Has your competitive advantage in a merchandise category changed since 1990?

Trade Area Analysis of Retail Sales - 18-22
What are your potential sales? Compare actual sales to expected sales. See how your city compares to similarly sized towns and to nearby towns that compete for your customers.

Sampletown & Sumner County Comparison - 23-31
Put your city in a bigger context. See the importance of your retail sales in the county and compare your county's sales to neighboring counties.

County Retail Performance and Demographics - 32-39
Is your Pull Factor extending outside of the county boundaries? A labor shed analysis also lets you know how many people commute to your town to work.

View combined PDF - Cover + 1-39

Are your residents shopping locally? See Minnesota maps that show which counties attract shoppers or lose them to other counties.

`