Extension > Community > Retail Analysis and Development > Downtown Market Analysis
Downtown Market Analysis Toolbox offers help to small cities
Local business leaders, economic development professionals, community leaders and anyone interested in the health of small city downtowns can get help from the Downtown Market Analysis (DMA) Toolbox. Designed for cities with populations of less than 100,000, the toolbox provides—at no cost—the same high-quality resources and market research available to big retailers.
Read the Introduction for background first, then click for resources on each topic:
Understanding the Market- Trade Area Analysis
- Demographics and Lifestyle Analysis
- Local and Regional Economic Analysis
- Business Owners Survey
- Consumer Survey
- Focus Groups
- Peer City Comparison
- Evaluating Retail and Service Business Opportunities
- Evaluating Restaurant and Culinary Opportunities
- Evaluating Housing Opportunities
- Evaluating Lodging Opportunities
- Building Usage
- Marketing, Image and Branding
- Business Retention/Expansion
- Supporting Entrepreneurship
- Business Recruitment
University of Wisconsin Extension created the DMA Toolbox about 20 years ago to help small cities reverse decline and revitalize their downtowns. The toolbox was recently updated to include information from Extension staff and educators at the University of Minnesota and Ohio State University, as well as the University of Wisconsin. The updated toolbox also delivers information in new ways—including narrated presentations, podcasts, and videos. Learn more.
