Extension > Community > Retail Analysis and Development > Retail Trade Analysis > SAMPLE REPORT: Retail Trade Analysis Report
SAMPLE REPORT: Retail Trade Analysis Report
Sampletown & Sumner County, Minnesota
Table of Contents (PDFs)
Intro and Definitions of Terms - Cover + 1-4 (37 K PDF)
Definitions of the terms used in the report and a couple of cautions about interpreting the data.
Retail Trade Overview - 5-12 (104 K PDF)
The recent history of retail sales in the community and trend lines of different merchandise categories.
Merchandise Category Pull Factors - 13-17 (61 K PDF)
Has your competitive advantage in a merchandise category changed since 1990?
Trade Area Analysis of Retail Sales - 18-22 (52 K PDF)
What are your potential sales? Compare actual sales to expected sales. See how your city compares to similarly sized towns and to nearby towns that compete for your customers.
Sampletown & Sumner County Comparison - 23-31 (112 K PDF)
Put your city in a bigger context. See the importance of your retail sales in the county and compare your county's sales to neighboring counties.
County Retail Performance and Demographics - 32-39 (219 K PDF)
Is your Pull Factor extending outside of the county boundaries? A labor shed analysis also lets you know how many people commute to your town to work.
View combined PDF - Cover + 1-39 (532 K PDF)
Are your residents shopping locally? See Minnesota maps that show which counties attract shoppers or lose them to other counties.
