Roadside Advertising in a Digital World

Are you on the Map?

Does your business have a sign on the digital superhighway? Can people find your business when they search an online map or use a Global Positioning System (GPS)? GPS units will have 50 million users by 2010. GPS tells you how to get there, and helps you choose where to go. University of Minnesota Extension offers workshops to give you and your business the know-how and the tools to make your business a roadside destination in the digital world.

Printable Info Sheet (99 K PDF)

Benefits

• Learn how to place your business or organization on a variety digital maps
• Understand the emerging consumer use of GPS technology in everyday activities
• Make sure the available information about your community is correct
• Learn how to maximize your organization’s digital map presence

What is GPS?

Global Positioning System technology uses mapping to show you where you are and how to get there. But now, people can also use GPS to decide where they should go - what restaurants, shops and parks lie ahead. This enhanced technology provides new opportunities to market businesses and communities.

Why should you consider GPS advertising?

• GPS devices, mobile phones and online maps guide visitors to points of interest in your community.
• GPS units are selling at a rate of 200,000 per month.
• An estimated 50 million people worldwide will be using GPS by 2010. That number could jump to over a billion, because GPS chips are being imbedded in mobile phones and laptop computers.
• A third (34%) of buyers of GPS devices earn between $100,000 and $150,000 annually. About 45% make $75,000 or more.

How can Extension help?

Community economics educators offer:

• Affordable one and two hour workshops that tell local businesses what they need to know to tap GPS markets.
• Consultation to help communities examine their current presence on GPS maps, and how they might work together to strengthen it.

Who sponsors Extension programs about GPS?

• Chambers of Commerce and Tourism Associations
• Economic Development Offices
• Local Media
• Local Government
• Foundations
• Anyone interested in strengthening their local business climate

What have others said about the program?

• “Good info for local businesses to utilize.”
• “It’s easy and free to list!”
• “Thanks for the eye-opening presentation.”
• “I will take this info back to my town.”