How to create a successful web site

• Determine your audience.
  • identify the users
  • identify the computer equipment they use
  • research what the customers want (not what you think they want)
  • find out how they want their information
  • find out what they use the information for
  • never assume you know who your audience is and what they want

• Design sites appropriate for the markets you serve.
  • design for the lowest common denominator in equipment

• Create a virtual community for users.
  • develop subareas within your site for different groups

• Deliver outstanding customer service.

• Integrate web operations with other marketing activities.
  • print your URL on everything your company produces

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