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Extension > Family > Health and Nutrition > Toolkits and Resources > Power of Produce (PoP) Club

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Toolkits and Resources

Power of Produce (PoP) Club

The Power of Produce (PoP) Club is a farmers markets incentive program for children offered at farmers markets throughout the nation. Each week, children ages 4 to 12 receive a $2 token to spend on fresh fruits and vegetables.


The intent of the PoP Club is to engage children at farmers markets and empower them to make healthful food choices. It also aims to increase family participation at farmers markets, increase vendor revenue, and build healthier communities.

PoP Club Toolkit

The PoP Club Toolkit provides farmers markets and/or partnering organizations with the guidance, resources, and templates needed to successfully implement the PoP Club program.

You can access the PoP Club Toolkit for free! We just ask that you complete a quick registration form to tell us more about yourself. Upon completion, you will receive an email with a link to the PoP Club Toolkit materials.

Access Toolkit

About the PoP Club Toolkit

The PoP Club Toolkit was created in collaboration with the University of Minnesota Extension Family Development, Youth Development, and Master Gardeners, as well as the Minnesota Farmers Market Association.

Development of the toolkit was supported through a University of Minnesota Issue Area Grant.

PoP Club Funding

girl at farmers market

A child purchases produce with her $2 PoP Club token at the Maple Grove Farmers Market in Maple Grove, MN.

Through an Extension Issue Area Grant, funding to start PoP Clubs at Minnesota farmers markets was available for the 2017 market season. The following ten Minnesota farmers markets were awarded this funding:

If you have any questions about the PoP Club Toolkit or grants, please contact Jessica Norman, Extension educator, at

Related Resources

Safe Food Sampling at Farmers' Markets — Guidance on how to safely offer fruit and vegetable sampling at your farmers market.

Accepting EBT at Minnesota Farmers Markets — Check out this handy guide on accepting EBT cards at farmers markets in Minnesota.

Farmers Markets — Get tips for shopping at farmers markets on a budget. English | español
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