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Extension > Family > Health and Nutrition > Toolkits and Resources > Power of Produce (PoP) Club

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Toolkits and Resources

Power of Produce (PoP) Club

The Power of Produce (PoP) Club is a farmers markets incentive program for children offered at farmers markets throughout the nation. Each week, children ages 4 to 12 receive a $2 token to spend on fresh fruits and vegetables.


The intent of the PoP Club is to engage children at farmers markets and empower them to make healthful food choices. It also aims to increase family participation at farmers markets, increase vendor revenue, and build healthier communities.

PoP Club Toolkit

The PoP Club Toolkit provides farmers markets and/or partnering organizations with the guidance, resources, and templates needed to successfully implement the PoP Club program.

You can access the PoP Club Toolkit for free! We just ask that you complete a quick registration form to tell us more about yourself. Upon completion, you will receive an email with a link to the PoP Club Toolkit materials.

Access Toolkit

group of club participants

Local summer youth group attends the PoP Club at the CentraCare Long Prairie Farmers Market (Long Prairie, MN).

About the PoP Club Toolkit

PoP Club participant displays his purchased produce at the Lincoln Park Farmers Market (Duluth, MN).

The PoP Club Toolkit was created in collaboration with the University of Minnesota Extension Family Development, Youth Development, and Master Gardeners, as well as the Minnesota Farmers Market Association. Development of the toolkit was supported through a University of Minnesota Issue Area Grant.

2017 PoP Club Results

Through web-based surveys, parents of children participating in PoP clubs say their children are eating, or at least trying, more fruits and vegetables. Overall, the PoP Club is increasing family attendance and spending at Minnesota farmers markets. Nearly $10,000 was reimbursed to vendors during 2017. As a result, our group will expand our reach in 2018 to fund 30 farmers markets in Minnesota.

Please click the storymap link below to see a detailed report on our 2017 PoP Club findings. We invite you to use and share this information!

map of Minnesota

2017 PoP Club Results Storymap

In addition to our storymap, each participating farmers market received its own two-page report with market-specific data, designed to be distributed to partners and potential sponsors. We also created a spreadsheet that compares different data and budgeting information for each participating farmers markets. Both of these documents can be found in the “Related resources” section below.

Toolkit Updates

As of March 2018, we’ve updated several PoP Club Toolkit resources based on feedback:

  1. PoP Club Passport: changes made to the pre-survey.

  2. PoP Club flyer, poster, and postcard: Font color for editable text changed to black to facilitate readability. Two flyer options now available.

  3. Participant Tracking Spreadsheet: Various columns changed or added.

  4. Reporting section added to Toolkit: Includes examples of our different reporting methods.

If you have any questions about the PoP Club Toolkit, please contact Jessica Norman, Extension educator, at

Related resources

Sample two-page PoP Club report: This 2-page report was created and provided to each participating farmers market with their specific PoP Club data. Great resource to hand out to partners and/or potential sponsors.

2017 PoP Club Farmers Market Comparison: Spreadsheet comparing data from each participating 2017 farmers market. Information may assist in budgeting based on the size and location of your market.

Safe Food Sampling at Farmers' Markets — Guidance on how to safely offer fruit and vegetable sampling at your farmers market.

Accepting EBT at Minnesota Farmers Markets — Check out this handy guide on accepting EBT cards at farmers markets in Minnesota.

Farmers Markets — Get tips for shopping at farmers markets on a budget. English | español


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