Community Tourism Development Manual
Copyright © 2017 Regents of the University of Minnesota. All rights reserved.
In the past several decades, tourism has evolved as a major economic development priority for many communities. Increasing consumer demand for educational and participatory travel experiences has resulted in a variety of specialty niche markets such as multigenerational tourism, cultural-heritage tourism, and agritourism. Today, more and more communities seek to link strategic tourism planning with sustainable development. To address these trends and needs, the University of Minnesota Tourism Center developed Community Tourism Development.
The fourth edition of this book reflects updated data and changes that have emerged since the previous edition. Purchase of this edition includes access to electronic versions of the worksheets and assessments in the book, allowing the user to input local data for easier use; as well as access to two case study videos.
We designed Community Tourism Development to provide organizations and individuals with a development process and materials to help communities plan, initiate, and expand tourism as a means of long-term economic development. These development concepts are applicable to communities of all sizes and at various stages of tourism development.
Table of Contents
Section One: Background
- CHAPTER 1 The Community Tourism Model 1
- CHAPTER 2 Tourism Basics 11
Section Two: Plan
- CHAPTER 3 Planning: Why and How (979 K PDF)
- CHAPTER 4 Building Community Support
- CHAPTER 5 Organizing for Tourism Development
Section Three: Develop
- CHAPTER 6 Assessing Your Tourism Potential
- CHAPTER 7 Assessing Your Market
- CHAPTER 8 Marketing/Communication
- CHAPTER 9 Local Business Development
- CHAPTER 10 Infrastructure/Appearance
Section Four: Manage
- CHAPTER 11 Human Resources
- CHAPTER 12 Funding
- CHAPTER 13 Maintaining Tourism Vitality
Section Five: Case Studies
- Dahlonega, Georgia
- Sandpoint, Idaho
- San Luis, Colorado
- Villages of Van Buren, Iowa
Section Six: Wildlife Tourism
- Opportunities and Examples
In accordance with the Americans with Disabilities Act, this material is available in alternative formats upon request. Please contact your University of Minnesota Extension office.