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Extension > Community > Retail Analysis and Development > Market Area Profiles

Market Area Profiles

Perspectives

Bruce Schwartau, Community Economics
Educator, discusses how rural towns can
find their retail niche

Bruce Schwartau, Community Economics Educator, discuesses how rural towns can find their retail niche

Produced by Lakeland Public Television

Help your community know and grow its customer base.

What is a Market Area Profile?

A Market Area Profile organizes data from multiple sources into a comprehensive description of those who shop in and visit your community — their demographics, purchasing power, lifestyles, information sources and values. Extension organizes this data into easy-to-understand reports and leads discussions about the learning. The information stimulates a plan for businesses and the community to pro actively meet the needs of customers and tap opportunities to increase revenue.

What information does a community get with a Market Area Profile?

The MAP includes a breadth of information of interest to local retailers, tourism businesses and community leaders, including:

How can businesses and communities use Market Area Profiles?

Chambers, economic development professionals, tourism organizations, local businesses, and elected officials can use this information to answer questions such as:

What does a Market Area Profile include?

Your Extension educator will help you determine whether a standard profile or a customized report of a larger trade area is right for your community.

The standard report:
The customized report:

Print a Market Area Profile handout (463 K PDF)

Contact the Extension educator for Community Economics in your area to discuss whether your community should take advantage of the Market Area Profile.

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