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Extension > Community > Retail Analysis and Development > Market Area Profiles

Market Area Profiles

Help your community know and grow its customer base.

What is a Market Area Profile?

A Market Area Profile (MAP) organizes data from consumer and business surveys and other secondary data sources into a comprehensive description of those who shop in and visit your community — their demographics, purchasing power, lifestyles, information sources and values.

Extension organizes this data into easy-to-understand reports and leads discussions about the learning. The information stimulates a plan for businesses and the community to proactively meet the needs of customers and tap opportunities to increase revenue.

What information does a community get with a Market Area Profile?

The MAP includes a breadth of information of interest to local retailers, tourism businesses and community leaders, including:

How can businesses and communities use Market Area Profiles?

Chambers of commerce, economic development professionals, tourism organizations, local businesses, and elected officials can use this information to answer questions such as:

What does a Market Area Profile include?

Your Extension educator will help you decide on an approach to best analyze your community's trade area.

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