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Extension > Community > Festival & Event Management

Festivals and events can stimulate tourism and economic development while creating community pride in what makes a place unique and special. The Festival and Event Management online course provides education for event organizers, volunteers and staff.

This unique program is offered twice per year and is delivered online over a six-week period, making it convenient for busy staff and volunteers. The course offers essential management education and practical tools for managing events while considering ways to nurture the community spirit that festivals and events can create.

CEUs (continuing education credits) are available to students who complete the course. Students who complete the course are eligible to earn up to six Continuing Education Units (CEUs). Students completing just the Timely Topic portion of the course are eligible to earn up to one CEU.

The six-week course

Each week of the course focuses on an important part of festival and event management and is taught by a professional with expertise and experience in the section they are teaching.

At the end of this course, students will be able to:

  • Create and implement marketing strategies that highlight what makes an event unique, enhance overall event image, and identify and position an event with a targeted audience.
  • Maximize revenue and fiscal sustainability through effective management and sponsorship.
  • Boost the recruitment, management, and retention of staff and volunteers.
  • Demonstrate an increased understanding of the best managerial practices of festivals and events and apply them in real-world situations.

Register: Festival & Event Management »

Timely Topic

After the six-week course, a Timely Topic is offered to extend students' learning. Timely Topics provide students with real-world guidance and insight about issues facing today's festival and event managers, staff, and volunteers.

Timely Topic for Spring 2018:
Risk management for festivals and events—weather, protesters, and drones

Students will learn how to react effectively to inclement weather, how to handle protesters, and how to manage drones. They will have the opportunity to draft an Emergency Operations Plan related to these situations for their own events or an event they are interested in.

This session is ideal for event planners, city officials, police, fire, emergency management and volunteers who host or work on events.

The Timely Topic will be taught by Angela Mens-Eastman, an expert on festival and event risk management and emergency response. Angela is a certified Emergency Manager and is currently an Emergency Preparedness Coordinator for Washington County, MN. She also serves as a consultant for the Emergency Management Program at the Metropolitan Airports Commission (MAC).

Register: Timely Topic »

Certificate of Completion

Participants can apply to obtain a Certificate of Completion by submitting a critical analysis paper that applies course content to a festival or event of their choice. For detailed information about the critical analysis, review the certificate requirements (PDF).

Thank you for a wonderful class, I really enjoyed being able to connect with you as well as the other instructors! This course was a great addition to the event experience I already had, and I really liked getting the varied perspectives from all of the instructors, and it was fun! I cannot wait to share what I have learned here with my coworkers, and to apply it to my event.

— Amanda, S-W

Course fee

Register for the six-week spring course by February 15 and save!

  • $499 for individuals
  • Same organization registrants
    • $749 for two people
    • $949 for three people
  • $599 per person after February 15

Timely Topic only

  • $99 per person before March 31
  • $149 per person thereafter


Winter Carnival Parade

About Festival & Event Management

This comprehensive program provides event staff, festival organizers, and volunteers with the essential knowledge and organizational tools to successfully operate and sustain events as well as the community spirit associated with them.


Tourism Center
University of Minnesota
448 Coffey Hall
St. Paul, MN 55108-6005
Phone: 612-624-4947
Fax: 612-624-4264

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