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Festivals and Events can stimulate tourism and economic development while creating community pride in what makes a place unique and special. The Festival and Event Management course provides education for event organizers, volunteers and staff. The course offers essential information and practical organizational tools for leading events while considering ways to nurture the community spirit that festivals and events can create. The program offers essential management education, an optional certificate of completion, and "Timely Topics" - all convenient and online for busy staff and volunteers.

Fall 2014: Festival and Event Management Online

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Join the U of M Tourism Center this fall for our online Festival and Events Management course and two Timely Topics. The six-week course offers narrated presentations, videos, practical advice from experts, essential readings, emerging research and best practice examples. From site planning to succession planning and marketing to media, this course provides what managers, staff and volunteers need to create, sustain or enhance a festival or event.

Two exciting Timely Topics complete the six-week course. The first is Food Safety at Festivals and Events (October 27 - 31, 2014). The second is a repeat of our popular spring 2014 topic - Greening Events (November 3 - 7, 2014).

For the September 2014 offering, we offer the following special: Register by August 25, and you can invite another staff person from your event or festival to take the course with you! Please contact Jodie Kaden ( or 612-624-7165) with questions.

Participants in our fall course can apply to obtain the certificate of completion, by submitting a critical analysis that applies course content to a festival or event of their choice. Detailed information about the critical analysis can be found here: Certificate Requirements (PDF).


Festival and Event Management Online (September 15 - October 24, 2014)
The Fall, 6-week online offering begins on September 15 and runs through October 24, 2014.
Cost: Before August 25, 2014: $499 (Save $100 for early registration!)
After August 26, the 6-week offering is $599.
The Timely Topic "Food Safety at Festivals and Events" is included in the price
Register for Festival and Event Management Online

Fall 2014 Timely Topics:

Food Safety at Festivals & Events (October 27-October 31, 2014). Festival and event planners will learn key practices and methods to reduce food borne illness risks and ensure a safe event. Topics include your leadership role as an overseer of the event's food vendors, identify and control food safety hazards, licensing requirements for food vendors, and layout and design of event facilities. The course will be taught by four food science experts from the University of Minnesota.
Cost: Early Registration: $99 (Save $50 if you register by October 6, 2014)
After October 7, the price will be $149
(Note: This timely topic is included in the full class registration fee).
Register for Food Safety at Festivals & Events

Greening Events (November 3-November 7, 2014). This one-week online course will discuss the event industry's approach to sustainability, and practices that events large and small can take to facilitate sustainability. The course covers how to produce a "zero waste" event, and how to develop or update a toolkit to implement sustainability practices. The course is taught by Xinyi (Lisa) Qian of the University of Minnesota Tourism Center.
Cost: Early Registration: $99 (Save $50 if you register by October 13, 2014)
After October 14, the price will be $149.
Register for Greening Events

What people are saying

"I have over 30+ years of government experience and was truly amazed at the wealth of information this course provided. I would recommend it to anyone."

"Great. Good class. Good info. I liked it was being offered online."

"Excellent, comprehensive. I have 10 years of life experience to let me work where I am today and this class was useful. There is wealth of information for everyone."

Using Education & Research

St. Paul Festival Association uses education and research to grow local events.

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About Festival &
Event Management

This comprehensive program provides event staff, festival organizers, and volunteers with the essential knowledge and organizational tools to successfully operate and sustain events as well as the community spirit associated with them.


Tourism Center
University of Minnesota
448 Coffey Hall
St. Paul, MN 55108-6005
Phone: 612-624-4947
Fax: 612-624-4264

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