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About the program

Twenty years of event management education experience combined with a 2012 program revision create the new online training that is engaging and convenient for you or your volunteers and staff! Offered completely online, this comprehensive program provides event staff, festival organizers, and volunteers with the essential knowledge and organizational tools to successfully operate and sustain events as well as the community spirit associated with them.

The foundation of festival and event planning is presented in engaging online sections with narrated presentations, videos, practical advice from experts, essential readings, emerging research and best practice examples. From site planning to succession planning and marketing to media selections, this course shares what you need to create, sustain or enhance your festival or event.

A 'timely topic' completes our 6-week course: in fall 2014, food safety at festivals and events is the topic. Festival and event planners will learn key food safety practices and methods to reduce food borne illness risks and ensure a safe event. Topics include your leadership role as an overseer of the event's food vendors, identify and control food safety hazards, licensing requirements for food vendors, and layout and design of event facilities. The course will be taught by four food science experts from the University of Minnesota.

Also, we are repeating our popular spring 2014 offering of the Greening Events Timely Topic (Nov 3 - 7, 2014). This one-week online course will discuss the event industry's approach to sustainability, the practices that events large and small have taken to facilitate sustainability, the production of a "zero waste" event, and invites you to develop a toolkit (or update what you already have!) that your event can use to implement sustainability practices. The course is taught by Xinyi (Lisa) Qian, Tourism Center.

Interested in the certificate? Complete the course and then submit a critical analysis that applies what you learn in the course to an event of your choice within three months of course completion. Detailed information about the critical analysis can be found here Certificate Requirements.

For the September 2014 offering, we offer the following special: Registering by August 25, and you can invite another staff person from your event or festival to take the course with you! Please contact Jodie Kaden or 612-624-7165 with questions.

Registration

Festival and Event Management Online (September 15 - October 24, 2014)
The Fall, 6-week online offering begins on September 15 and runs through October 24, 2014. Save $100 if you register by August 25, 2014: $499. Starting from August 26, the 6-week offering will be $599. The Timely Topic "Food Safety at Festivals and Events" is included in the price. Register here

Fall 2014 Timely Topics:

Food Safety at Festivals & Events (October 27-October 31, 2014). Save $50 if you register by October 6, 2014: $99. Starting from October 7, the price will be $149 (included in full class offering). Festival and event planners will learn key food safety practices and methods to reduce food borne illness risks and ensure a safe event. Topics include your leadership role as an overseer of the event's food vendors, identify and control food safety hazards, licensing requirements for food vendors, and layout and design of event facilities. The course will be taught by four food science experts from the University of Minnesota. Register here

Greening Events (November 3-November 7, 2014). Save $50 if you register by October 13, 2014: $99. Starting from October 14, the price will be $149. This one-week online course will discuss the event industry's approach to sustainability, the practices that events large and small have taken to facilitate sustainability, the production of a "zero waste" event, and invites you to develop a toolkit (or update what you already have!) that your event can use to implement sustainability practices. The course is taught by Xinyi (Lisa) Qian, Tourism Center.
Register here

What people are saying

"I have over 30+ years of government experience and was truly amazed at the wealth of information this course provided. I would recommend it to anyone."
Anonymous

"Great. Good class. Good info. I liked it was being offered online."
Tricia

"Excellent, comprehensive. I have 10 years of life experience to let me work where I am today and this class was useful. There is wealth of information for everyone."
Ardy

Using Education & Research

St. Paul Festival Association uses education and research to grow local events.

Watch the video

About Festival &
Event Management

This comprehensive program provides event staff, festival organizers, and volunteers with the essential knowledge and organizational tools to successfully operate and sustain events as well as the community spirit associated with them.

Connect

Tourism Center
University of Minnesota
448 Coffey Hall
St. Paul, MN 55108-6005
tourism@umn.edu
Phone: 612-624-4947
Fax: 612-624-4264

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