Festivals and Events can stimulate tourism and economic development while creating community pride in what makes a place unique and special. The Festival and Event Management course provides education for event organizers, volunteers and staff.
The course offers essential information and practical organizational tools for leading events while considering ways to nurture the community spirit that festivals and events can create. The program offers essential management education, an optional certificate of completion, and "Timely Topics" – all convenient and online for busy staff and volunteers.
Spring 2017: Festival and Event Management Online
Join the U of M Tourism Center in spring 2017 for our Festival and Events Management online course and the Timely Topic on an overview of risk management for festivals and events. The six-week course offers narrated presentations, videos, practical advice from experts, essential readings, emerging research and best practice examples.
From site planning to financial planning, marketing to human resource management, this course provides what managers, staff and volunteers need to create, sustain or enhance a festival or event. Following the six-week course, we offer a Timely Topic—Managing Risks at Events with Comprehensive Planning (April 10–14, 2017).
For the spring 2017 course, we offer the following special, limited to three entities officially located in Minnesota: Register by February 6, 2017, and you can invite another staff person from the same event or festival to take the course with you! If you would like to take advantage of this special, please contact Jodie Kaden at email@example.com to obtain instructions.
NOTE: The buy-one-get-one free registration special is limited to three, and each pair must work for a Minnesota-based entity.
Certificate of Completion
Participants in our spring course can apply to obtain the Certificate of Completion, by submitting a critical analysis paper that applies course content to a festival or event of their choice. Detailed information about the critical analysis can be found here: Certificate Requirements (123K PDF).
Continuing Education Units (CEUs)
Students of the 6-week online course are also eligible to earn up to six Continuing Education Units (CEUs). Students of the Timely Topic are eligible to earn up to one CEU.
Festival and Event Management Online (February 27–April 7, 2017)
- Save $100 for early registration! $499 before February 6
- $599 after February 6
- The Timely Topic is included in the price!
Buy One, Get One Free
Be one of the first three to take advantage of a buy-one-get-one-free registration special! How?
- Register and pay for the course.
- Email Jodie Kaden at firstname.lastname@example.org to get a code to register for free a colleague who works on the same festival or event.
- You must register your colleague within 48 hours after obtaining the code from Ms. Kaden. Otherwise, the special will be offered to the next person in line.
NOTE: The Timely Topic "Risk Management 1.0: An Overview" is included in the price, but you must register for the Timely Topic by following instructions located on your receipt.
Spring 2017 Timely Topic
Risk Management 1.0: An Overview (April 10–14, 2017)
In this session, students will identify components of risk, learn how disasters can be avoided, create an emergency operations plan, and utilize resources for effective risk management. Students will also learn the concepts of crowd management at events and how to look for precursors to problems. Students will have the opportunity to draft an Emergency Operations Plan for their own events or an event they are interested in.
This session is ideal for event planners, city officials, police, fire, emergency management and volunteers who host or work on events.
The course will be taught by Angela Mens-Eastman, an expert on festival and event risk management and emergency response. Angela is a certified Emergency Manager and is currently employed as an Emergency Preparedness Coordinator for Washington County, MN. She is also serving as a consultant for the Emergency Management Program at the Metropolitan Airports Commission (MAC).
Students of the Timely Topics are eligible to earn one CEU.
- Save $50 for early registration! $99 before March 20
- $149 after March 20
- (Note: This timely topic is included in the full class registration fee).
What people are saying
"Thank you for your time in offering this course. As the first online course that I've taken, I thoroughly enjoyed the content and learned a lot from it (and from other participants)!"
"I want you to know that as a long time event planner I learned to consolidate all of my knowledge into a much clearer method for putting together events. Also, employment in the area of festivals and larger events is something I am pursuing with a lot of confidence from the classes I have taken."
"I have over 30+ years of government experience and was truly amazed at the wealth of information this course provided. I would recommend it to anyone."
"Thank you for a wonderful class, I really enjoyed being able to connect with you as well as the other instructors! This course was a great addition to the event experience I already had, and I really liked getting the varied perspectives from all of the instructors, and it was fun! I cannot wait to share what I have learned here with my coworkers, and to apply it to my event.
— Amanda, S-W
"Excellent, comprehensive. I have 10 years of life experience to let me work where I am today and this class was useful. There is wealth of information