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Twenty years of event management education experience combined with a 2012 program revision create the new online training that is engaging and convenient for you or your volunteers and staff! Offered completely online, this comprehensive program provides event staff, festival organizers, and volunteers with the essential knowledge and organizational tools to successfully operate and sustain events as well as the community spirit associated with them.

The foundation of festival and event planning is presented in engaging online sections with narrated presentations, videos, practical advice from experts, essential readings, emerging research and best practice examples. From site planning to succession planning and marketing to media selections, this course shares what you need to create, sustain or enhance your festival or event.

A 'timely topic' completes our 6-week course: in spring 2014, greening events is the topic.

The one-week timely topic session will discuss the event industry's approach to sustainability, the practices that events large and small have taken to facilitate sustainability, the production of a "zero waste" event, and invites you to develop a toolkit (or update what you already have!) that your event can use to implement sustainability practices. The course is taught by Xinyi (Lisa) Qian, Tourism Center, with a guest contributor to be announced.

Interested in the certificate? Complete the course and then submit a critical analysis that applies what you learn in the course to an event of your choice within three months of course completion. Detailed information about the critical analysis can be found here Certificate Requirements.

For the February 2014 offering, we offer the following special: Registering by January 20, and you can invite another staff person from your event or festival to take the course with you! Please contact Jodie Kaden or 612-624-7165 with questions.

Registration

Festival and Event Management Online (February 10-March 21, 2014)
The Spring, 6-week online offering begins February 10 through March 21, 2014. Save $100 if you register by January 20, 2014: $499. Starting from January 21, the 6-week offering will be $599. The Timely Topic "Greening Events" is included in the price. Register here

Spring 2014 Timely Topics:
Greening Events (March 24-28, 2014). Save $50 if you register by March 2, 2014: $99. Starting from March 3, the price will be $149 (included in full class offering). This one-week online course will discuss the event industry's approach to sustainability, the practices that events large and small have taken to facilitate sustainability, the production of a "zero waste" event, and invites you to develop a toolkit (or update what you already have!) that your event can use to implement sustainability practices. The course is taught by Xinyi (Lisa) Qian, Tourism Center, with a guest contributor to be announced. Register here

Economic Impact of Festivals & Events (March 31-April 4, 2014). Save $50 if you register by March 9, 2014: $99. Starting from March 10, the price will be $149. This one-week online course will cover the basics of economic impact analysis, the special challenges festivals and events face, tips and templates for effectively getting the "right" information, and examples of economic impact projects from festivals large and small. Having an effective plan to highlight the economic contribution of your event can save you time and money when you need to show the economic impact of your hard work. The course is taught by two economic impact analysis experts from the University of Minnesota. Register here

What people are saying

"I have over 30+ years of government experience and was truly amazed at the wealth of information this course provided. I would recommend it to anyone."
Anonymous

"Great. Good class. Good info. I liked it was being offered online."
Tricia

"Excellent, comprehensive. I have 10 years of life experience to let me work where I am today and this class was useful. There is wealth of information for everyone."
Ardy

Using Education & Research

St. Paul Festival Association uses education and research to grow local events.

Watch the video

About Festival &
Event Management

This comprehensive program provides event staff, festival organizers, and volunteers with the essential knowledge and organizational tools to successfully operate and sustain events as well as the community spirit associated with them.

Connect

Tourism Center
University of Minnesota
448 Coffey Hall
St. Paul, MN 55108-6005
tourism@umn.edu
Phone: 612-624-4947
Fax: 612-624-4264

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