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Community > Business Retention & Expansion > BR&E Tools > Question Bank > Question Bank 12

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Retail questions for bank

Instructions

Answer questions as they relate to you. For most answers, check the boxes most applicable to you or fill in the blanks.

    Rate your level of success with the marketing strategies listed below:

    (Circle ONE answer for each item)

  1. Directory listings (yellow pages, etc.)
  2. Excellent

    Very Good

    Good

    Fair

    Poor

    NA

  3. Daily Newspaper
  4. Excellent

    Very Good

    Good

    Fair

    Poor

    NA

  5. Weekly newspaper
  6. Excellent

    Very Good

    Good

    Fair

    Poor

    NA

  7. Weekly shopper paper
  8. Excellent

    Very Good

    Good

    Fair

    Poor

    NA

  9. Radio
  10. Excellent

    Very Good

    Good

    Fair

    Poor

    NA

  11. TV
  12. Excellent

    Very Good

    Good

    Fair

    Poor

    NA

  13. Billboards and other signage
  14. Excellent

    Very Good

    Good

    Fair

    Poor

    NA

  15. Window displays
  16. Excellent

    Very Good

    Good

    Fair

    Poor

    NA

  17. Direct mail advertising
  18. Excellent

    Very Good

    Good

    Fair

    Poor

    NA

  19. Web page
  20. Excellent

    Very Good

    Good

    Fair

    Poor

    NA

  21. Email / internet marketing
  22. Excellent

    Very Good

    Good

    Fair

    Poor

    NA

  23. Visitors guide
  24. Excellent

    Very Good

    Good

    Fair

    Poor

    NA

  25. Magazines
  26. Excellent

    Very Good

    Good

    Fair

    Poor

    NA

  27. Brochures / flyers
  28. Excellent

    Very Good

    Good

    Fair

    Poor

    NA

  29. Referral program
  30. Excellent

    Very Good

    Good

    Fair

    Poor

    NA

  31. Frequent buyer / shopper program
  32. Excellent

    Very Good

    Good

    Fair

    Poor

    NA

  33. Giveaways
  34. Excellent

    Very Good

    Good

    Fair

    Poor

    NA

  35. Donations / sponsorships
  36. Excellent

    Very Good

    Good

    Fair

    Poor

    NA

  37. Word of mouth
  38. Excellent

    Very Good

    Good

    Fair

    Poor

    NA

  39. Other ________________________
  40. Excellent

    Very Good

    Good

    Fair

    Poor

    NA

    Market Research

  41. Which of the following market research methods do you use?
  42. (Select all that apply.)

    Personal interactions / interviews with customers

    Track customer purchases

    Response cards by mail

    Focus groups

    Census / other data

    Information from Industry Association

    Hire market research consultants

    Other ____________________

    I don't do market research

    Hours of Operation

  43. What are the hours of operation of your business for your busiest months?
  44. (Select all that apply.)

    Monday

    Tuesday

    Wednesday

    Thursday

    Friday

    Saturday

    Sunday

  45. What are the hours of operation for your business for your slowest months?
  46. (Select all that apply.)

    Monday

    Tuesday

    Wednesday

    Thursday

    Friday

    Saturday

    Sunday

  47. If you had different hours for your "busiest months" from your "slowest months", please identify your "busiest months"
  48. (Select all that apply.)

    January

    February

    March

    April

    May

    June

    July

    August

    September

    October

    November

    December

  49. What percent of your sales do you make during each of the following times of the week? (Rows should add up to 100%)
  50. (Select all that apply.)

    Monday-Friday daytime (before 6 pm)

    Monday-Friday evenings/nights (after 6 pm)

    Saturday

    Sunday

  51. What are your thoughts on store hours
  52. (Select all that apply.)

    I am open all the hours I need to be

    I can't be open more hours for personal reasons

    I would like to be open more hours, but I can't afford the staff

    I would like to be open more hours, but I can't find good staff

    I would be open more hours if I were sure of sales

    I would be open more hours if everyone else were

    I have been open evening hours in the past and it was not worthwhile

    Other ___________________________

  53. Have you had evening hours in the past?
  54. If yes, how many evenings (past 6 pm) per week were you open?
  55. 1

    2

    3

    4

    5

    6

    7

  56. How many months did you have evening hours?
  57. Why did you discontinue evening hours?
  58. (Select all that apply.)

    Personal reasons

    Difficulty hiring staff for evening hours

    Not cost effective

    Other stores in CITY were not open evenings

    Other ___________________________

    Please rate the degree you are experiencing the following challenges in your business?

    (Circle ONE answer for each item)

  59. Poor building condition
  60. Major challenge

    Minor challenge

    No challenge

    Don't know

  61. Conflict with building owner or tenant
  62. Major challenge

    Minor challenge

    No challenge

    Don't know

  63. Expensive rent
  64. Major challenge

    Minor challenge

    No challenge

    Don't know

  65. Product delivery or loading challenges
  66. Major challenge

    Minor challenge

    No challenge

    Don't know

  67. Insufficient financing
  68. Major challenge

    Minor challenge

    No challenge

    Don't know

  69. Internet competition
  70. Major challenge

    Minor challenge

    No challenge

    Don't know

  71. Language barriers
  72. Major challenge

    Minor challenge

    No challenge

    Don't know

  73. Shoplifting or employee theft
  74. Major challenge

    Minor challenge

    No challenge

    Don't know

  75. Vandalism
  76. Major challenge

    Minor challenge

    No challenge

    Don't know

  77. Perception of safety
  78. Major challenge

    Minor challenge

    No challenge

    Don't know

  79. Public using your bathroom
  80. Major challenge

    Minor challenge

    No challenge

    Don't know

  81. Traffic flow / signage
  82. Major challenge

    Minor challenge

    No challenge

    Don't know

  83. Congested streets near your business
  84. Major challenge

    Minor challenge

    No challenge

    Don't know

  85. Road construction
  86. Major challenge

    Minor challenge

    No challenge

    Don't know

  87. Street closure for events
  88. Major challenge

    Minor challenge

    No challenge

    Don't know

  89. Streets not clean
  90. Major challenge

    Minor challenge

    No challenge

    Don't know

  91. Sidewalks not clean
  92. Major challenge

    Minor challenge

    No challenge

    Don't know

  93. Lack of pedestrian traffic
  94. Major challenge

    Minor challenge

    No challenge

    Don't know

  95. Insufficient parking
  96. Major challenge

    Minor challenge

    No challenge

    Don't know

  97. Signage
  98. Major challenge

    Minor challenge

    No challenge

    Don't know

  99. Restrictive business regulations
  100. Major challenge

    Minor challenge

    No challenge

    Don't know

  101. Smoking ban
  102. Major challenge

    Minor challenge

    No challenge

    Don't know

  103. Competition from CITY X
  104. Major challenge

    Minor challenge

    No challenge

    Don't know

  105. Other _______________________
  106. Major challenge

    Minor challenge

    No challenge

    Don't know

    Please rate other retail and service businesses in CITY on the following:

    (Circle ONE for each item)

  107. Exterior appearance of buildings
  108. Excellent

    Very Good

    Good

    Fair

    Poor

  109. Appearance of streets and sidewalks
  110. Excellent

    Very Good

    Good

    Fair

    Poor

  111. Variety of stores
  112. Excellent

    Very Good

    Good

    Fair

    Poor

  113. Variety of merchandise by other retailers
  114. Excellent

    Very Good

    Good

    Fair

    Poor

  115. Competitive prices by other retailers
  116. Excellent

    Very Good

    Good

    Fair

    Poor

  117. Quality of merchandise by other retailers
  118. Excellent

    Very Good

    Good

    Fair

    Poor

  119. Customer service by other retailers
  120. Excellent

    Very Good

    Good

    Fair

    Poor

  121. Variety of places to eat
  122. Excellent

    Very Good

    Good

    Fair

    Poor

  123. Other ____________________________
  124. Excellent

    Very Good

    Good

    Fair

    Poor

  125. What THREE items from questions X and Y are the biggest need for improvement to help your business?
  126. Excellent

    Very Good

    Good

    Fair

    Poor

  127. If financial assistance were available, would you consider building improvements such as facade work or new signage?
  128. Yes

    No

    Don't know

  129. Considering all factors, how would you rate the overall atmosphere in your local shopping area?
  130. Excellent

    Very Good

    Good

    Fair

    Poor

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