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Retail questions for bank
Answer questions as they relate to you. For most answers, check the boxes most applicable to you or fill in the blanks.

Rate your level of success with the marketing strategies listed below: (Circle ONE number for each item)
 
Excellent
Very Good
Good
Fair
Poor
NA
1.
Directory listings (yellow pages, etc.)
2.
Daily Newspaper
3.
Weekly newspaper
4.
Weekly shopper paper
5.
Radio
6.
TV
7.
Billboards and other signage
8.
Window displays
9.
Direct mail advertising
10.
Web page
11.
Email / internet marketing
12.
Visitors guide
13.
Magazines
14.
Brochures / flyers
15.
Referral program
16.
Frequent buyer / shopper program
17.
Give-aways
18.
Donations / sponsorships
19.
Word of mouth
20.
Other ________________________

Market Research

21.
Which of the following market research methods do you use?
(Select all that apply.)
Personal interactions / interviews with customers
Track customer purchases
Response cards by mail
Focus groups
Census / other data
Information from Industry Association
Hire market research consultants
Other ____________________
I don't do market research

Hours of Operation

22.
What are the hours of operation of your business for your busiest months?
(Select all that apply.)
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday

23.
What are the hours of operation for your business for your slowest months?
(Select all that apply.)
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday

24.
If you had different hours for your "busiest months" from your "slowest months", please identify your "busiest months"
(Select all that apply.)
January
February
March
April
May
June
July
August
September
October
November
December

25.
What percent of your sales do you make during each of the following times of the week? (Rows should add up to 100%)
(Select all that apply.)
Monday-Friday daytime (before 6 pm)
Monday-Friday evenings/nights (after 6 pm)
Saturday
Sunday

26.
What are your thoughts on store hours
(Select all that apply.)
I am open all the hours I need to be
I can't be open more hours for personal reasons
I would like to be open more hours, but I can't afford the staff
I would like to be open more hours, but I can't find good staff
I would be open more hours if I were sure of sales
I would be open more hours if everyone else were
I have been open evening hours in the past and it was not worthwhile
Other ___________________________

27.
Have you had evening hours in the past?

28.
If yes, how many evenings (past 6 pm) per week were you open?
1
2
3
4
5
6
7

29.
How many months did you have evening hours?

30.
Why did you discontinue evening hours?
(Select all that apply.)
Personal reasons
Difficulty hiring staff for evening hours
Not cost effective
Other stores in CITY were not open evenings
Other ___________________________

Please rate the degree you are experiencing the following challenges in your business? (Circle ONE answer for each item)
 
Major challenge
Minor challenge
No challenge
Don't know
31.
Poor building condition
32.
Conflict with building owner or tenant
33.
Expensive rent
34.
Product delivery or loading challenges
35.
Insufficient financing
36.
Internet competition
37.
Language barriers
38.
Shoplifting or employee theft
39.
Vandalism
40.
Perception of safety
41.
Public using your bathroom
42.
Traffic flow / signage
43.
Congested streets near your business
44.
Road construction
45.
Street closure for events
46.
Streets not clean
47.
Sidewalks not clean
48.
Lack of pedestrian traffic
49.
Insufficient parking
50.
Signage
51.
Restrictive business regulations
52.
Smoking ban
53.
Competition from CITY X
54.
Other _______________________

Please rate other retail and service businesses in CITY on the following: (Circle ONE for each item)

55.
Exterior appearance of buildings
Excellent
Very Good
Good
Fair
Poor

56.
Appearance of streets and sidewalks
Excellent
Very Good
Good
Fair
Poor

57.
Variety of stores
Excellent
Very Good
Good
Fair
Poor

58.
Variety of merchandise by other retailers
Excellent
Very Good
Good
Fair
Poor

59.
Competitive prices by other retailers
Excellent
Very Good
Good
Fair
Poor

60.
Quality of merchandise by other retailers
Excellent
Very Good
Good
Fair
Poor

61.
Customer service by other retailers
Excellent
Very Good
Good
Fair
Poor

62.
Variety of places to eat
Excellent
Very Good
Good
Fair
Poor

63.
Other ____________________________
Excellent
Very Good
Good
Fair
Poor

64.
What THREE items from questions X and Y are the biggest need for improvement to help your business?
Excellent
Very Good
Good
Fair
Poor

65.
If financial assistance were available, would you consider building improvements such as facade work or new signage?
Yes
No
Don't know

66.
Considering all factors, how would you rate the overall atmosphere in your local shopping area?
Excellent
Very Good
Good
Fair
Poor

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