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J. Travel and Tourism

Instructions

Answer questions as they relate to you. For most answers, check the boxes most applicable to you or fill in the blanks.


General Information


1.

Which of the following best describes your lodging operation?

Resort

Resort with campground

Hotel/Motel/Historic Inn

Bed and Breakfast

Campground

Other (specify):


2.

On average, how many nights did a typical guest stay in your property?

(Provide up to three responses.)


3.

What was the average number of guests staying in one room?

(Provide up to three responses.)


4.

What is the total number of rooms in your lodging operation?

(Provide up to three responses.)


5.

What is the total number of campsites, including both tents and RVs?

(Provide up to three responses.)


Promotion and Operating Environment


6.

When is your business open?

(Select all that apply.)

January

February

March

April

May

June

July

August

September

October

November

December


7.

Which of the following ways do you use to track changes in your customers?

(Select all that apply.)

Direct observation

Response cards

Focus groups

Direct mail

Personal interactions/interviews

Don't track customers

Other (specify):


8.

Do you feel that your business could benefit by promotional packaging of your products with any of the following?

(Select all that apply.)

Local attractions

Lodging

Eating and drinking establishments

Museums and other cultural enterprises

Parks, reserves, and other nature-based entities

Don't see a link

Other:


Development of Cultural & Heritage Products


9.

Would you like information on any of the following specific subjects related to cultural or heritage tourism?

(Select all that apply.)

Development

Interpretation

Trends

Business economic impact

Visitor count estimates

Other (specify):


10.

Do you see yourself in the business of cultural/heritage tourism today?

Yes

No


11.

What do you see are the business implications of catering to cultural/heritage tourism trade?

(Select all that apply.)

No business implications

Change of customers

More customers

More investment needed in my business infrastructure

Change in marketing strategies

Increase in profit

More risk

Don't know

Other:


12.

What do you think are some of the most important heritage tourism resources in this area?

(Provide up to three responses.)


Compared to 3 years ago, do you have less, the same, or more of the following types of customers?

 

Same

More

Less

Don't know

N/A

13.

Senior citizens

14.

Childless couples

15.

Families with young children

16.

Same-sex couples

17.

Singles

18.

People from other cultures


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