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Community > Business Retention & Expansion > BR&E Tools > Question Bank > Question Bank 10

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J. Travel and Tourism

Instructions

Answer questions as they relate to you. For most answers, check the boxes most applicable to you or fill in the blanks.

General Information

  1. Which of the following best describes your lodging operation?
  2. Resort

    Resort with campground

    Hotel/Motel/Historic Inn

    Bed and Breakfast

    Campground

    Other (specify):

  3. On average, how many nights did a typical guest stay in your property?
  4. (Provide up to three responses.)

  5. What was the average number of guests staying in one room?
  6. (Provide up to three responses.)

  7. What is the total number of rooms in your lodging operation?
  8. (Provide up to three responses.)

  9. What is the total number of campsites, including both tents and RVs?
  10. (Provide up to three responses.)

    Promotion and Operating Environment

  11. When is your business open?
  12. (Select all that apply.)

    January

    February

    March

    April

    May

    June

    July

    August

    September

    October

    November

    December

  13. Which of the following ways do you use to track changes in your customers?
  14. (Select all that apply.)

    Direct observation

    Response cards

    Focus groups

    Direct mail

    Personal interactions/interviews

    Don't track customers

    Other (specify):

  15. Do you feel that your business could benefit by promotional packaging of your products with any of the following?
  16. (Select all that apply.)

    Local attractions

    Lodging

    Eating and drinking establishments

    Museums and other cultural enterprises

    Parks, reserves, and other nature-based entities

    Don't see a link

    Other:

    Development of Cultural & Heritage Products

  17. Would you like information on any of the following specific subjects related to cultural or heritage tourism?
  18. (Select all that apply.)

    Development

    Interpretation

    Trends

    Business economic impact

    Visitor count estimates

    Other (specify):

  19. Do you see yourself in the business of cultural/heritage tourism today?
  20. Yes

    No

  21. What do you see are the business implications of catering to cultural/heritage tourism trade?
  22. (Select all that apply.)

    No business implications

    Change of customers

    More customers

    More investment needed in my business infrastructure

    Change in marketing strategies

    Increase in profit

    More risk

    Don't know

    Other:

  23. What do you think are some of the most important heritage tourism resources in this area?
  24. (Provide up to three responses.)

    Compared to 3 years ago, do you have less, the same, or more of the following types of customers?

  25. Senior citizens
  26. Same

    More

    Less

    Don't know

    N/A

  27. Childless couples
  28. Same

    More

    Less

    Don't know

    N/A

  29. Families with young children
  30. Same

    More

    Less

    Don't know

    N/A

  31. Same-sex couples
  32. Same

    More

    Less

    Don't know

    N/A

  33. Singles
  34. Same

    More

    Less

    Don't know

    N/A

  35. People from other cultures
  36. Same

    More

    Less

    Don't know

    N/A

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