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Extension > About Extension > Brand Resources > Required Statements

Required Statements

Key statements must appear on University of Minnesota Extension publications - whether printed or available online.  These statements indicate we're in compliance with various federal, state, and University policies. They explain our commitment to values such as equal opportunity and equal access.

Required for All Extension Publications:

Required for Print Publications*:

Required for Web, PowerPoint and Video**:

Statements to Use When Applicable or When Space is Available:

* Examples of print publications: organizational marketing materials, promotional products, educational products and curriculums, brochures, flyers, folders, bulletins, fact sheets, posters, printer-friendly pages and PDF files.

** EEO and ADA statements must be on at least one slide for PowerPoint and video.


Equal opportunity statement (EEO)

Include one of these official versions on all publications.

Short form (when space is limited)

The University of Minnesota Extension is an equal opportunity educator and employer.

Standard form

The University of Minnesota Extension shall provide equal access to and opportunity in its programs, facilities, and employment without regard to race, color, creed, religion, national origin, gender, age, marital status, disability, public assistance status, veteran status, sexual orientation, gender identity, or gender expression.


Disability access statement (ADA)

Include one of the official versions below on all publications and event materials. 

Extension staff have two options to choose from when listing a contact number for disability requests:

Regardless of what number is listed, all disability requests will need to be coordinated by the program team/office who is distributing the materials or holding the event. If you get a request for materials in alternative formats, contact University Disability Services at 612-626-1333 or email ds@umn.edu for assistance. If the Extension Store receives the request, they will forward the request to the appropriate Extension contact(s).

For publications

In accordance with the Americans with Disabilities Act, this publication/material is available in alternative formats upon request.  Direct requests to the Extension Store at 800-876-8636. 

(Use the Extension Store number or insert contact information of the appropriate local contact person.)

For Conferences, Events and Activities

To request disability accommodations, please contact the Extension Store at 800-876-8636 at least two weeks prior to the event.

(NOTE: On conference and event materials, include the contact information of the appropriate local Extension person whenever possible. The Extension Store number can be used as a default option.)


Recycling Statement

On printed materials, include the recycled symbol and a recycling information statement indicating the appropriate postconsumer waste content of the paper on your use for your printed publications.  Most of today’s papers are recycled and recyclable.  Contact your printer to verify the postconsumer waste content or, for office copying, look for this information on the copier paper wrapper.

Printed on recycled and recyclable paper with at least XX percent postconsumer material. 

Note: Extension, as part of the University, is subject to the Minnesota Statute 16B.122 Purchase and Use of Paper Stock; Printing, which says whenever possible our printed publications should use:

Download the recycled symbol from the University Images Library (log on required, first-time users must register).

Note: not required on electronic publications or publications that are repurposed for the web


Copyright Notice

Copyright is a form of protection provided by the laws of the United States (title 17, U. S. Code) to the authors of “original works of authorship.”  It gives us the right to say how Extension materials are used by others. It gives us legal recourse if they are used in ways we didn't intend or don't endorse. It discourages copying in lieu of purchasing which helps recover production costs and produces income to fund future materials.

Use one of the following statements.  Contact Extension’s copyright coordinator, Neil Anderson, if you have further questions.

Standard Form

© 2011, Regents of the University of Minnesota. All rights reserved. Send copyright permission inquiries to: Copyright Coordinator, University of Minnesota Extension, 405 Coffey Hall, 1420 Eckles Avenue, St. Paul, MN 55108-6068. Email to extcopy@umn.edu or fax to 612-625-3967.

Short Form (when space is limited)

© 2011, Regents of the University of Minnesota. All rights reserved.

Note: On webpages, the copyright statement is built into the web template.  However, on educational materials that might be printed from the web and handed out, the copyright statement should be added.

Additional Extension copyright resources: Copyright and Intellectual Property (IP) identifies the importance of copyright and intellectual property.   Read Copyright Matters for more information about why Extension materials must be copyrighted.


Extension’s Public Website Address

Use the website address as much as possible.

Standard Form

Find more University of Minnesota Extension educational information at http://www.extension.umn.edu.

Short Form (when space is limited)

http://www.extension.umn.edu


Product Disclaimer

Include the statement below if product brand names are used in the text or visible in photos of a publication.

The information given in this publication is for educational purposes only. Reference to commercial products or trade names is made with the understanding that no discrimination is intended and no endorsement by University of Minnesota Extension is implied.

How-to-Order Statement for Extension Store Items

If your publication will be distributed through the Extension Store, use the following ordering statement. 

Standard Form

Additional copies of this item can be ordered from the Extension Store at http://shop.extension.umn.edu/; or place credit card orders at 800-876-8636; or email questions to ShopExtension@umn.edu.

Short Form (when space is limited)

Order additional copies at http://shop.extension.umn.edu or call 800-876-8636.

Visit the Extension Products and Publications webpage for more information about preparing publications for distribution through the Extension Store.


  • © 2014 Regents of the University of Minnesota. All rights reserved.
  • The University of Minnesota is an equal opportunity educator and employer. Privacy