University of Minnesota Extension

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Car on mainstreet with lots of businesses

Retaining Retail Stores and Customers in the Community

Retail markets are changing dramatically. Mobile customers, big box stores, and global markets challenge local retailers to stay competitive. Our programs help local businesses and business leaders maintain a competitive retail marketplace.

What we do

  • Market Area Profiles organize data from many sources into a comprehensive description of who shops in a community, their purchasing power, life style, media habits, and more.
  • Retail Trade Analysis shows how well your town attracts retail customers compared to other communities. It helps communities like yours assess strengths and opportunities for their businesses.
  • Roadside Advertising in a Digital World shows how consumers use digital maps via computer, smartphone and GPS devices, and how to use them to effectively market your business or organization.
  • Downtown Market Analysis is an online guide to help business leaders, entrepreneurs, developers, and economic development professionals understand the changing marketplace and find realistic opportunities for their communities. This toolbox is a self-help resource for small cities of less than 100,000 population. It was created by University of Minnesota Extension Community Economics educators with colleagues from Ohio State University and University of Wisconsin.

Retail Analysis and Development news

Features

Online shopping

How are your customers shopping online?
Learn how to define your target market; research online habits.



GPS

Roadside Advertising in a Digital World
Getting on digital maps can help your community and businesses attract new visitors and customers.

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