Parenting Parenting Research

Public Awareness

The public awareness component of the project, also a form of education, attempts to raise public awareness about the hitting of children. These efforts include "no-hit days" decreed by county commissioners and/or mayors and city councils in Goodhue, Ottertail, Clay and other Minnesota counties; magnets with gentle discipline messages for placement on refrigerators, file cabinets, auto dashboards, or other metal surfaces; table tents with discipline messages placed on restaurant and business dining tables; grocery cart and grocery bag messages; church bulletin inserts; sermons; media coverage; displays; presentations at many conferences and events; and others.

The project and its team members have cooperated in various ways with a number of anti-violence campaigns and initiatives, including: Violence-Free Families and Communities in Ramsey County, Hennepin County Initiative for Violence-Free Families, Minnesota and Wisconsin Children’s Trust Funds, Center for Reducing Rural Violence, Center for Restorative Justice and Mediation, Minnesota Center Against Violence and Abuse, Turn Off the Violence, Minnesota Partnership for Non-Violent Communities, Minnesota Committee for the Prevention of Child Abuse, Minnesota Make the Peace campaign, Growing Communities for Peace, various County Child Abuse Prevention Councils, various local Violence Prevention Councils, various women’s shelters and domestic abuse programs, among others.

Finally, the project has a product line with Positive Parenting logos and messages—sweat shirts, tee shirts, cardigans, mugs, travel mugs, tote bags, pencils, magnets, buttons, and other items. Mostly these are used as gifts to programming partners, trainees, and parents participating in project programs—to recognize achievements and to foster project visibility. But items also are sold to programs and public.

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