Your guide to successful — and fun — events.

This comprehensive program provides event staff, festival organizers and volunteers with the essential knowledge and organizational tools to successfully operate as a successful event planner. Content is divided into 3 easy-to-master classes that complement one another, creating a complete festival management package. Further, electronic list serves create and maintain a network of other event professionals. Participants are awarded a certificate when they complete all coursework, submit a written event analysis, and complete a program evaluation. Participants can choose to complete the program either through the in-person classes offered on the St. Paul Campus of the University or online.

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	Offerings
	Festival Management I — Understand the importance of job descriptions and learn volunteer management techniques. Discuss event logistics and budgeting processes. Offered in-person and online. Festival Management II — Explore how to prepare for the unexpected. Learn about risk management and crisis communication. Also: marketing strategies and sponsorship development plans. Offered in-person and online. Festival Management III — An in-depth, 3-hour seminar that examines a specific issue or topic of interest to the events industry. Previous topics include accessibility for event patrons, event crisis management and sponsorships. Offered in person during the fall.

Contact Information

Tourism Center University of Minnesota 448 Coffey Hall St. Paul, MN 55108-6005 Email: tourism@umn.edu Phone: 612-624-4947 Fax: 612-624-4264 Photos courtesy of Explore Minnesota.