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Festivals and Events can stimulate tourism and economic development while creating community pride in what makes a place unique and special. The Festival and Event Management course provides education for event organizers, volunteers and staff. The course offers essential information and practical organizational tools for leading events while considering ways to nurture the community spirit that festivals and events can create. The program offers essential management education, an optional certificate of completion, and "Timely Topics" - all convenient and online for busy staff and volunteers.

Fall 2015: Festival and Event Management Online

Register now

Join the U of M Tourism Center in fall 2015 for our online Festival and Events Management course and two Timely Topics. The six-week course offers narrated presentations, videos, practical advice from experts, essential readings, emerging research and best practice examples. From site planning to financial planning and marketing to media, this course provides what managers, staff and volunteers need to create, sustain or enhance a festival or event.

Two exciting Timely Topics complete the six-week course. The first is Volunteer Management (October 26 - 30, 2015). The second is a repeat of our popular spring 2015 topic - Social Media (November 2 - 6, 2015).

For the fall 2015 course, we offer the following special: Register by August 24, 2015, and you can invite another staff person from the same event or festival to take the course with you! Please contact Jodie Kaden ( or 612-624-7165) with questions.

Participants in our fall course can apply to obtain the Certificate of Completion, by submitting a critical analysis paper that applies course content to a festival or event of their choice. Detailed information about the critical analysis can be found here: Certificate Requirements (PDF).


Festival and Event Management Online (September 14 - October 23, 2015)
The fall, 6-week online offering begins on September 14 and runs through October 23, 2015.
Cost: Before August 24, 2015: $499 (Save $100 for early registration!)
After August 24, 2015, the 6-week offering is $599.
The Timely Topic "Volunteer Management" is included in the price
Register for Festival and Event Management Online

Fall 2015 Timely Topics:

Volunteer Management (October 26 - 30, 2015). Students will explore ways to involve new people and new perspectives as they work with volunteers. This involves valuing diversity (engaging, seeking out and honoring diverse perspectives and ideas), motivating others (encouraging others by engaging individual strengths and involving them in meaningful ways), and influence (tactics to persuade others to reach shared goals). The course will be taught by Jody Horntvedt, a Leadership and Civic Engagement Educator at the University of Minnesota Extension Center for Community Vitality.
Cost: Early Registration: $99 (Save $50 if you register by October 5, 2015)
After October 5, the price will be $149.
(Note: This timely topic is included in the full class registration fee).
Register for Volunteer Management

Social Media (November 2 - 6, 2015). In this one-week module, students will learn about a variety of applications for social media usage before, during and after an event or festival. This involves briefly reviewing the different social media tools (i.e. Facebook, Twitter, Pinterest, Instagram), diving in to assess a number of examples to see what works and what doesn't, examining what is engaging content, and how to measure success. The course will be taught by Adeel Ahmed, an expert on e-marketing at the University of Minnesota Extension Center for Community Vitality.
Cost: Early Registration: $99 (Save $50 if you register by October 12, 2015)
After October 12, the price will be $149
Register for Social Media

Coming up: Spring 2016 Timely Topic -- "Farm to Table" as a growing trend in events, taught by an expert on farming and food-related issues at the University of Minnesota Extension Center for Community Vitality (registration forthcoming)

What people are saying

"Thank you for your time in offering this course. As the first online course that I've taken, I thoroughly enjoyed the content and learned a lot from it (and from other participants)!"

"I want you to know that as a long time event planner I learned to consolidate all of my knowledge into a much clearer method for putting together events. Also, employment in the area of festivals and larger events is something I am pursuing with a lot of confidence from the classes I have taken."

"I have over 30+ years of government experience and was truly amazed at the wealth of information this course provided. I would recommend it to anyone."

"Great. Good class. Good info. I liked it was being offered online."

"Excellent, comprehensive. I have 10 years of life experience to let me work where I am today and this class was useful. There is wealth of information for everyone."

About Festival &
Event Management

This comprehensive program provides event staff, festival organizers, and volunteers with the essential knowledge and organizational tools to successfully operate and sustain events as well as the community spirit associated with them.


Tourism Center
University of Minnesota
448 Coffey Hall
St. Paul, MN 55108-6005
Phone: 612-624-4947
Fax: 612-624-4264

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