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Festivals and Events can stimulate tourism and economic development while creating community pride in what makes a place unique and special. The Festival and Event Management course provides education for event organizers, volunteers and staff. The course offers essential information and practical organizational tools for leading events while considering ways to nurture the community spirit that festivals and events can create. The program offers essential management education, an optional certificate of completion, and "Timely Topics" - all convenient and online for busy staff and volunteers.

Spring 2015: Festival and Event Management Online

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Join the U of M Tourism Center this spring 2015 for our online Festival and Events Management course and two Timely Topics. The six-week course offers narrated presentations, videos, practical advice from experts, essential readings, emerging research and best practice examples. From site planning to succession planning and marketing to media, this course provides what managers, staff and volunteers need to create, sustain or enhance a festival or event.

Two exciting Timely Topics complete the six-week course. The first is Social Media (March 23 - 27, 2015). The second is a repeat of our popular fall 2014 topic - Food Safety at Festivals and Events (March 30 - April 3, 2015).

For the spring 2015 course, we offer the following special: Register by January 19, 2015, and you can invite another staff person from your event or festival to take the course with you! Please contact Jodie Kaden ( or 612-624-7165) with questions.

Participants in our spring course can apply to obtain the certificate of completion, by submitting a critical analysis that applies course content to a festival or event of their choice. Detailed information about the critical analysis can be found here: Certificate Requirements (PDF).


Festival and Event Management Online (February 9 - March 20, 2015)
The spring, 6-week online offering begins on February 9 and runs through March 20, 2015.
Cost: Before January 19, 2015: $499 (Save $100 for early registration!)
After January 19, the 6-week offering is $599.
The Timely Topic "Social Media" is included in the price
Register for Festival and Event Management Online

Spring 2015 Timely Topics:

Social Media (March 23 - March 27, 2015). In this one-week module, students will learn about a variety of applications for social media usage before, during and after an event or festival. This involves briefly reviewing the different social media tools (i.e. Facebook, Twitter, Pinterest, Instagram), diving in to assess a number of examples to see what works and what doesn't, examining what is engaging content, and how to measure success. The course will be taught by Adeel Ahmed, an expert on e-marketing at the University of Minnesota Extension Center for Community Vitality.
Cost: Early Registration: $99 (Save $50 if you register by March 2, 2015)
After March 2, the price will be $149
(Note: This timely topic is included in the full class registration fee).
Register for Social Media

Food Safety at Festivals & Events (March 30 - April 3, 2015). Festival and event planners will learn key practices and methods to reduce food borne illness risks and ensure a safe event. Topics include your leadership role as an overseer of the event's food vendors, identify and control food safety hazards, licensing requirements for food vendors, and layout and design of event facilities. The course will be taught by four food science experts from the University of Minnesota.
Cost: Early Registration: $99 (Save $50 if you register by March 9, 2015)
After March 9, the price will be $149.
Register for Food Safety at Festivals & Events

Coming up: Fall 2015 Timely Topic -- Volunteer Management, taught by an expert on leadership and civic engagement at the University of Minnesota Extension Center for Community Vitality (registration forthcoming)

Coming up: Spring 2016 Timely Topic -- "Farm to Table" as a growing trend in events, taught by an expert on farming and food-related issues at the University of Minnesota Extension Center for Community Vitality (registration forthcoming)

What people are saying

"I have over 30+ years of government experience and was truly amazed at the wealth of information this course provided. I would recommend it to anyone."

"Great. Good class. Good info. I liked it was being offered online."

"Excellent, comprehensive. I have 10 years of life experience to let me work where I am today and this class was useful. There is wealth of information for everyone."

About Festival &
Event Management

This comprehensive program provides event staff, festival organizers, and volunteers with the essential knowledge and organizational tools to successfully operate and sustain events as well as the community spirit associated with them.


Tourism Center
University of Minnesota
448 Coffey Hall
St. Paul, MN 55108-6005
Phone: 612-624-4947
Fax: 612-624-4264

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