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Festivals and Events can stimulate tourism and economic development while creating community pride in what makes a place unique and special. The Festival and Event Management course provides education for event organizers, volunteers and staff. The course offers essential information and practical organizational tools for leading events while considering ways to nurture the community spirit that festivals and events can create. The program offers essential management education, an optional certificate of completion, and "Timely Topics" - all convenient and online for busy staff and volunteers.

Fall 2016: Festival and Event Management Online

Register now

Join the U of M Tourism Center in fall 2016 for our online Festival and Events Management course and two Timely Topics. The six-week course offers narrated presentations, videos, practical advice from experts, essential readings, emerging research and best practice examples. From site planning to financial planning and marketing to media, this course provides what managers, staff and volunteers need to create, sustain or enhance a festival or event. Two exciting Timely Topics complete the six-week course. The first is Emergency and Crisis Management for Festivals and Events (Oct 1 – Nov 4, 2016). The second is a repeat of our popular spring 2016 topic – Events on Farm (Nov 7 – 11, 2016).

For the fall 2016 course, we offer the following special: Register by Aug 29, 2016, and you can invite another staff person from the same event or festival to take the course with you! Please contact Jodie Kaden ( or 612-624-7165) with questions.

Participants in our fall course can apply to obtain the Certificate of Completion, by submitting a critical analysis paper that applies course content to a festival or event of their choice. Detailed information about the critical analysis can be found here: Certificate Requirements (PDF).


Festival and Event Management Online (September 19 - October 28, 2016)
The fall, 6-week online offering begins on September 19 and runs through October 28, 2016.
Cost: Before August 29: $499 (Save $100 for early registration!)
After August 29, the 6-week offering is $599.
The Timely Topic "Emergency and Crisis Management for Festivals and Events" is included in the price
Register for Festival and Event Management Online

Fall 2016 Timely Topics:

Emergency and Crisis Management for Festivals and Events (October 31 - November 4, 2016). In this session, students will learn how to respond to weather emergencies, handle protestors and use of drones, among others. Students will also understand the components of risk for events of any size, how disasters can be avoided, and how to look for precursors to problems. Students will have the opportunity to draft an Emergency Operations Plan for their own events or an event they are interested in. This session is ideal for event planners, city officials, police, fire, emergency management and volunteers who host or work on events. The course will be taught by Angela Mens-Eastman, an expert on festival and event risk management and emergency response. Angela is a certified Emergency Manager and is currently employed as an Emergency Preparedness Coordinator for Washington County, MN. She is also serving as a consultant for the Emergency Management Program at the Metropolitan Airports Commission (MAC).
Cost: Early Registration: $99 (Save $50 if you register by October 10, 2016)
After October 10, the price will be $149.
(Note: This timely topic is included in the full class registration fee).
Register for Emergency and Crisis Management for Festivals and Events

Events on Farm (November 7 - 11, 2016). The farm-to-table movement has brought about a range of events focused on local foods and farms, including on-farm dinners, farm tours, and special meals which feature local foods. In this timely topic, learn from case studies about the particular challenges of organizing events on-farm and how event organizers can best work with farmers. This topic will be of interest to both farmer operators and event managers alike. The course will be taught by Ryan Pesch, an Extension Educator at the Center for Community Vitality and a vegetable operator in Minnesota.
Cost: Early Registration: $99 (Save $50 if you register by October 17, 2016)
After October 17, the price will be $149
Register for Events on Farm

What people are saying

"Thank you for your time in offering this course. As the first online course that I've taken, I thoroughly enjoyed the content and learned a lot from it (and from other participants)!"

"I want you to know that as a long time event planner I learned to consolidate all of my knowledge into a much clearer method for putting together events. Also, employment in the area of festivals and larger events is something I am pursuing with a lot of confidence from the classes I have taken."

"I have over 30+ years of government experience and was truly amazed at the wealth of information this course provided. I would recommend it to anyone."

"Great. Good class. Good info. I liked it was being offered online."

"Excellent, comprehensive. I have 10 years of life experience to let me work where I am today and this class was useful. There is wealth of information for everyone."

About Festival &
Event Management

This comprehensive program provides event staff, festival organizers, and volunteers with the essential knowledge and organizational tools to successfully operate and sustain events as well as the community spirit associated with them.


Tourism Center
University of Minnesota
448 Coffey Hall
St. Paul, MN 55108-6005
Phone: 612-624-4947
Fax: 612-624-4264

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